When you create a wonderful product which, in your opinion can be of beneficial use to several people, you need a product launch. If you are one of those individuals glued to your computer and using several e-mail addresses, you can find a number of product launch intimations in your mail box, almost as a daily routine. You may even receive several e-mails on the same product.

Why do we need a product launch?

Having created a hot selling product, you would want to see it in the hands of several people, all at once. A product launch is what can get you to your goal. The quantification of an effective product launch can vary from one person to the other or from one product to the other. Similarly, in certain cases, product launch looks for lots of action, while others look for instant revenue.

Setting your goals

Before launching a new product, it is necessary that you set your goals clearly. Take into consideration the type of product you are launching. What is the life cycle of the product? If the product has a short life cycle, then goals too would also lie in the short term. On the other hand, if the product has a long or medium life cycle, then your goals would be tuned accordingly. Either way, product launches will serve multiple purposes. In the first place, it helps you liquidate your stocks and get hard cash, and in the second, it creates awareness of the product among its users.

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