We've discussed the huge impact of online videos. We've also discussed the huge impact of social networking for driving traffic. Now, it's time to discuss the monumental impact of these two factors when combined together. Yes, according to experts and analysts, social networking and online videos are far ahead in the popularity race as compared to other digital media trends.

According to an Ipsos Insight's study, it was found that video clips on the internet had replaced music and become the new driver of growth. The study further elaborated that 46-50% of all U.S. web users watch videos or TV shows online. While these numbers may have already gone up as we write this article, the power of social networking can't be ignored.

With one in five people, aged over 18, visit social networking websites worldwide, it was found that Facebook was the 6th most busy site, while MySpace was the 10th most busy site over the Internet.

Small business owners can especially delight in these statistics, as social networking websites allow them to interact directly with the end user and give them precise information that can help build and grow their businesses as per market demand. With various communications avenues such as online chat, email, text messaging, voice chat, video and file sharing, blogging, and forums and discussion groups, business owners can build strong relationships with end users and drive traffic to their own websites.

Fortunately, social networking memberships are free and today, they have become a much sought after vehicle for effective and result-oriented internet marketing for one and all.

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:

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